Last updated: 6 January 2026
This Privacy Policy explains how dotMatters Ltd( "we", "us", "our") collects, uses, and protects personal information when you:
- Visit our website https://dotmatters.io (the "Website"), and
- Use Shopify applications developed and provided by us (the "Applications").
We are committed to protecting your privacy and complying with applicable data protection laws, including the UK GDPR and EU GDPR where applicable.
1. Information We Collect
1.1 Website Visitors
Our Website collects analytics and usage data to help us understand how visitors use the site and to improve its performance. We use Google Analytics, a web analytics service provided by Google LLC.
The data collected may include:
- Page views and navigation paths
- Time spent on pages
- Approximate location (country or region level)
- Device, operating system, and browser type
- Referring pages
Google Analytics uses cookies and similar technologies to collect this information. The data is aggregated and, where possible, anonymised, and is not used by us to identify individual users.
In addition, the only personal data we collect directly from you via the Website is:
- Email address – when you voluntarily submit it through our "Contact Us" form
We do not use cookies for advertising, remarketing, or profiling.
1.2 Shopify Applications
Our Shopify Applications require read-only access to product data in order to function.
The Applications may access:
- Product titles
- Product descriptions
- Product variants
- Product pricing
- Product images
We do not access:
- Customer personal data
- Orders
- Payments
- Shipping information
- Store analytics
All access is governed by Shopify's API permission system and limited strictly to products.
1.2 Cookie Consent
Because we use Google Analytics, our Website uses cookies that are not strictly necessary for the operation of the site.
When you first visit our Website, you will be presented with a cookie notice requesting your consent to the use of analytics cookies. Google Analytics cookies will only be set if you provide your consent.
You may withdraw or change your consent at any time by adjusting your browser settings or using any cookie management tools made available on the Website.
We do not use cookies for advertising, remarketing, or profiling purposes.
2. How We Use Information
We use the information collected only for the following purposes:
- To respond to enquiries submitted via the Website contact form
- To provide and maintain the functionality of our Shopify Applications
- To comply with legal or regulatory obligations
We do not:
- Sell personal data
- Share personal data with third parties for marketing purposes
- Use data for profiling or automated decision-making
3. Legal Basis for Processing
Under applicable data protection laws, our legal bases for processing are:
- Consent – when you submit your email address via our contact form
- Legitimate interests – to operate, maintain, and improve our Applications
- Legal obligation – where processing is required to comply with law
4. Data Storage and Security
- Email addresses submitted via the Website are stored securely and accessed only by authorised personnel.
- Shopify product data is accessed in real time via Shopify's APIs and is not permanently stored unless strictly necessary for application functionality.
We implement appropriate technical and organisational measures to protect data against unauthorised access, loss, misuse, or alteration.
5. Data Retention
- Contact form emails are retained only for as long as necessary to respond to enquiries or maintain a business relationship.
- Shopify product data is not retained beyond what is required for the operation of the Application.
6. Third-Party Services
6.1 Google Analytics
We use Google Analytics to analyse Website traffic and usage. Google Analytics may collect information about your use of the Website and process it on our behalf.
Google may transfer and store this information on servers outside the UK or EEA. Where this occurs, appropriate safeguards are used, such as standard contractual clauses.
You can learn more about how Google uses data from sites that use its services by reviewing Google's privacy information.
6.2 Shopify
Our Applications are hosted and distributed through Shopify Inc. Shopify acts as an independent data controller for data processed on its platform.
For more information, please review Shopify's Privacy Policy.
We do not share Website contact information with Shopify.
7. International Data Transfers
If personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.
8. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with a data protection authority
To exercise your rights, please contact us using the details below.
9. Children’s Privacy
Our Website and Applications are not intended for use by children under the age of 16. We do not knowingly collect personal data from children.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact: